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My name is Ami I’m a Visual Merchandising student in Dublin, Ireland and this is my story of the highs and lows of the road to becoming a VM!
#TheFutureOfRetail Video | Webloyalty’s Guy Chiswick Discusses John Lewis
The Future Of Retail research from Webloyalty: the success of John Lewis
Webloyalty YouTube series – episode two
In this episode, Guy and Neil discuss the reasons behind the success of John Lewis, and the same for Primark. For the full video transcript, see this Webloyalty blog entry.
“The key thing for retailers now is that you can get most of the stuff online, and you don’t have to go to a store, so retailers have actually got to create reasons to go to a store” ~ Neil Saunders, Conlumino
Areas of focus for retailers:
- Create reasons for customers to come into your store
- Increase the number of multichannel touch-points for customers
- Have a clear USP
- Build a strong brand identity to encourage loyalty
You can view the full Webloyalty The Future Of Retail Report here.
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The Future Of Retail: Webloyalty Video Transcript of 3rd Episode
The Future Of Retail: The Changing Roles Of Retail Locations | Webloyalty Research
Episode #3
Guy: Hello, I’m Guy Chiswick from Webloyalty, and I’m here today with Neil Saunders from Conlumino to talk about our latest research titled The Future of Retail.
Question: what are the effects of the changing role of locations?
Guy: So another thing I noticed was the changing role of the physical locations stores, and especially when looking at click and collect, and convenience, and in-town and out-of-town. Can you explain more about that?
Neil: Yeah, I mean I think the role of the store has changed, and I think one of the things that’s happened is actually the store has become more than just a place of transaction. You might buy something online, but you want to pick it up in a store, and that’s led to some really interesting dynamics. What we see…
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Help Desk for The Playbook for Success
Want to grow your business but not sure how to get started? Answers may be found in the NACS/CCRRC Playbook for Success – http://bit.ly/18FUtUp. Recommendations are based on solid shopper research, as well as the positive experiences of large and small convenience retailers.
And, to support you on your road to improvement, our new help desk is available to offer guidance. Simply contact me at bill.bishop@brickmeetsclick.com to schedule a 30-minute call — at no cost or obligation to you. During our conversation, we can:
- Talk about how the Playbook is applicable to your business.
- Discuss how to tackle suggested actionable steps.
- Review successes experienced by operators in the Playbook’s case studies.
I look forward to speaking with you soon.
Bill Bishop
Research Director
NACS/Coca-Cola Retailing Research Council
Founder, Willard Bishop LLC and Chief Architect BrickMeetsClick
Conversion – May the Sales Force be With You
You may remember the phrase in the subject line – even though we took some liberty with it to suit our purposes.
Luke Skywalker and the Jedi Master, Obi-Wan Kenobi of Star Wars fame used the positive phrase “May the Force be With You” to wish someone good luck and hope for victory, before a battle.
Your sales force must be with you if you are to reach any level of success in retail. Retailer’s battle to hit their targets every day, while struggling with tons of detail – big and small – everything from the effects of the changing economy to the show rooming phenomenon; from hiring and training to current technology. As a retail business owner, or high level management in a chain, you know it’s a battle!
Truth be known, it is your sales force that actually does the battling for you on the front lines, day in and day out. Unfortunately, they…
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In the Mood: Understanding the Shopper
There’s endless discussion about the changing shopper, emerging demographics and even the increase of men in the aisles of supermarkets. But no matter who is actually doing the shopping, the factors driving them remain the same — feeding the household on a budget.
The World According to Shoppers,http://ccrrc.org/studies/the-world-according-to-shoppers/ a study from the Coca-Cola Retailing Research Council of North America, took a deep look into shopper motivations and outlined nine different moods or need states that seem to be reflected in all trips. Those need states range from big stock-up trips to quick grab-and-go visits.
What retailers might find most interesting is the similar motivations, yet vastly different mindsets on seemingly comparable trips. That’s because shoppers love, while others dislike the supermarket visit.
Understanding these motivations can help a store better meet the needs of shoppers and, in the process, improve loyalty and sales.
Michael Sansolo
Research Director
Coca-Cola Retailing…
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RETAIL SALES MANAGEMNET
- Introduction
Retail involves the sale of goods from a single point (malls, markets, department stores etc) directly to the consumer in small quantities for his end use. In a layman’s language, retailing is nothing but transaction of goods between the seller and the end user as a single unit (piece) or in small quantities to satisfy the needs of the individual and for his direct consumption.
2. The Supply chain
- Manufacturers – Manufacturers are the ones who are involved in production of goods with the help of machines, labour and raw materials.
- Wholesaler – The wholesaler is the one who purchases the goods from the manufacturers and sells to the retailers in large numbers but at a lower price. A wholesaler never sells goods directly to the end users.
- Retailer – A retailer comes at the end of the supply chain who sells the products in small quantities…
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Meiners Utilizes Playbook for Success Survey Tool
Meiners convenience stores first learned about the NACS/Coca-Cola Retailing Research Council Playbook for Success http://bit.ly/18FUtUp by reading about it in a trade publication. After being inspired, six months later the organization set things in motion and started to see the benefits.
According to my contact at Meiners, the company had been doing a good job meeting the needs of its customers, but wanted to hear what their shoppers had to say. While the owner/management team had never conducted shopper research, they were comfortable using the short survey provided in The Playbook for Success.
After interviewing a cross section of customers and employees, they learned there was great opportunity to expand their food service offering and keep up with competition. Today, Meiners is acting on that finding, ensuring their offerings are understood and appreciated by customers.
I believe The Playbook for Success helped Meiners take its first step with shopper research…
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A Single Shot of Sales Growth
Looking for a way to perk up sales and brew new profits. Forgive the silly hints, and think about morning coffee and the growing use of single-shot coffee makers.
Breakfast is the most routine meal of the day, with many people eating the same thing numerous times each week. For supermarket retailers, breakfast is an easy meal to take for granted since the bulk of traditional products reside mainly on supermarket shelves.
Except in recent years better-tasting coffee has become a huge reason why even economically pressed shoppers visit specialty shops multiple times a day. And that’s where the single-shot machines become so important.
As detailed in Eating In https://ccrrc.org/wp-content/uploads/2010/02/Eating_In_2010.pdf , a study of meal patterns conducted by the Coca-Cola Retailing Research Council of North America, winning coffee time can be key to building breakfast sales. Those single-shot machines offer customers the opportunity for high quality Joe at an economical…
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Get 3 Benefits OF Commercial Office Cleaning
Don’t let your employers and clients feel down with dirty office. Take a stand to call Clean Slate today. The benefits you derive by enrolling yourself for commercial office cleaning services are many which are listed below.
Saves Money – A regular cleaning service is a check over your extra expenses. By subscribing for such services, you save your income which you can utilize in some other productive work. Hiring an individual employee can cost you much as compared to these services. Moreover you get attractive discount if you avail these services for longer period. Apart from this the cost of maintenance also gets reduced remarkably. This makes a good deal for your business helping you save money.
Save Time – Time is an important factor in any business. Commercial cleaning services save half of your time. Unlike other means of cleaning services, you do not have to call again…
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